The 'Art' Of The Podcast
What gets you top of the rankings with your podcast? Content? Most certainly. A great marketing campaign? Essential. But what else?
There is even some evidence to suggest that great cover designs for your podcast can help you onto the much-chased 'New & Noteworthy' section of Apple Podcasts. But even if you feel that ship has sailed (which it won't have - there's enough weight in the 'noteworthy' part of the title that means you've got a decent opportunity to get on the list, regardless of how long you've been podcasting), why wouldn't you want to have a great looking design attached to your podcast?
They say "don't judge a book by its cover", but we do. All the time. And in the words of the brilliant Ben Folds "there'll be times you'll like the cover and that's precisely why you'll love the book".
If budget allows, find yourself a local graphic designer who can create something really special. If not, do what we did on our podcast, head to Canva. If you haven't used the website before, it's an inexpensive (and even free, depending on your usage) design website - with templates already in place for podcasts, social media and video.
You can upload photos and logos, and tweak the design to your heart's content. One tiny piece of advice; keep the bottom 1/3 clear of text (and don't overdo the text in the other 2/3). Podcast platforms will often have an overlay with their own text or information, plus if you're creating a transcription clip for online video, that's where your subtitles should appear.
Whether you go down the designer or Canva route, the podcasts feeds must contain artwork at a minimum 1400 x 1400 pixels in size and a maximum of 3000 x 3000 pixels and JPEG or PNG files. Bear in mind, you may also want other sizes to work with your social media and video files (even an alternative, wider image for some extra podcast images).
And just a thought, if you've got a couple of designs for your upcoming podcast, it's well worth putting them side by side on Linked-In or your social networking of choice and encouraging votes for the best. We did similar with our Verbu logo proposals... and scrapped BOTH of the designs as a result!
Just remember, the audio is the most important part of your podcast - but the quality of the visuals can make or break it.