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You Can't Hurry Love


So many people I work with expect immediate results from their podcast - and quite often have relatively unreasonable expectations of how it is going to work in the first week.


Now then... don't get me wrong... I'm pretty good at managing expectations and I clarify stuff like this pretty much straight away but it's no surprise that the ego still wants loads of love, immediately - whatever I might try to explain. Emotions and ego over logic... always!


And to a degree, it's an entirely reasonable expectation; some podcasts do brilliantly out of the blocks - but in the main, they are the ones that have a big promotional budget or large backer with multiple podcasts. If you're going to get a sizeable following when you're operating on your own, it's going to take time.


To take this conversation away from podcasting, let's consider Joe Wicks. For the uninitiated, Joe is a YouTube sensation and all round fitness celebrity, especially after his Covid Lockdown daily workouts in early 2020.


His YouTube channel has well over 2 million subscribers and he boasts over 3 million Instagram followers. But you know what? He started posting in 2014! He wrote his first book in 2015. He kept turning up - posting Instagram pictures, doing live videos when few people were watching - and didn't miss a beat despite what I'm sure were doubtful times ("is this going to work?", "is this ever going to take off?").


But it did - and he had already gained great traction, even pre-covid - but it took 5 years!


It's the same with your podcast. You won't get the listeners through the door in the first week. It will slowly grow. It will then exponentially grow. And if you're offering something of value - and consistently - at some point it will fly.


Most podcasts out there are dormant. They were either intended to be produced over a short period or lasted a few weeks before the maker gave up. When it feels like you'll never make it with "all those podcasts vying for attention", don't forget that. Keep pumping out the material. Keep publicising it. Because at some point, you'll be a Joe Wicks in your chosen area of expertise.

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